A refreshing website for a refreshing sport
Colin Marsh, Vice President & Marketing Director
Technology services: Wild Apricot
About High Park Ski Club
Throughout the winter, High Park Ski Club members enjoy day trips every weekend, overnight weekend trips, and week-long charter trips to resorts in North America and Europe. The club is fueled by friendship with social events all year long.
A fresh (re)start
We all live in a fully digital world where so much of our research is carried out online. People also want to conveniently carry out tasks such as event registrations, ticket purchases, donations or other administrative tasks. Wild Apricot has allowed High Park Ski Club to provide these services to our members – from membership renewal to booking their preferred ski trip to Europe! NewPath customized a Wild Apricot theme extensively creating a High Park Ski Club website that is more attractive to prospective and current members.
Custom Design Without Pain
High Park Ski Club is a non-profit club that depends on member volunteers to run the club. The volunteers do not have deep Wild Apricot design experience. The club tried to design the site in Wild Apricot and go it alone, but the result was not appealing or professional. It definitely did not differentiate the club online from the fierce Toronto ski club competition! When it came time to refresh the site we opted to do it right with NewPath.
NewPath staff were patient as the club figured out what we actually wanted the site to be. Once that was locked down, they went into action mode keeping us on track with weekly calls, sometimes outside of business hours. When non-standard functionality and ideas were proposed, NewPath worked hard to figure out how to realize the vision. The result exceeded expectations from a visual and functional perspective, and the project came in on time and on budget. High Park Ski Club couldn’t have redesigned the website without Alex and team. NewPath turned out to be the right choice.
“Wild Apricot provides deep membership management functionality while not neglecting the need to make designing the front end of the website relatively easy to do, without big budgets and tons of custom coding. NewPath turned out to be the right choice to help us redesign our website.”Colin Marsh, Vice President & Marketing Director - High Park Ski Club