10/26/2015

The biggest competitor to WordPress? No CMS at all.

The last 5+ years in content management systems (CMS) has seen a tremendous upswing in the usage of WordPress. The percentage of websites using WordPress is at an all time high, much greater than any other CMS by a wide margin (almost 10x Joomla, the #2 CMS). But what's most interesting is that more than 50% of all websites are still not using a content management system at all, relegating their site owners to making changes manually to code, essentially rendering them "frozen in time." WordPress and many hosting providers have a ton of education to do for the non-CMS market, describing the power of managing a website through a system rather than just cobbling together HTML pages. Educating this market will bring in a ton of innovation to websites that to date have been left to whither.

  2011
1 Jan
2012
1 Jan
2013
1 Jan
2014
1 Jan
2015
1 Jan
2015
26 Oct
None 76.4% 71.0% 68.2% 64.8% 61.7% 57.8%
WordPress 13.1% 15.8% 17.4% 21.0% 23.3% 24.8%

The market share numbers also indicate that while WordPress seems to have reached a plateau at around 60%, there are many other solutions being used and gaining traction. Magento, PrestaShop, Shopify are all gaining ground for ecommerce solutions. Bitrix, Squarespace, Wix are also gaining some popularity for website builders. Both Joomla and Drupal are clearly losing ground to the WordPress juggernaut and these other incumbents. The next few years will be particularly interesting to see how WordPress engages the wider community and continue to expand its brand and win over the non-technical customers to expand its reach and dominance.

  2010
1 Jan
2011
1 Jan
2012
1 Jan
2013
1 Jan
2014
1 Jan
2015
1 Jan
2015
26 Oct
WordPress 51.0% 55.3% 54.3% 54.8% 59.8% 60.7% 58.8%
Joomla 12.0% 10.9% 9.5% 8.7% 9.1% 7.6% 6.6%
Drupal 7.1% 6.1% 6.5% 7.2% 5.5% 5.1% 5.0%
Magento         2.7% 2.8% 2.9%
Blogger   2.7% 3.0% 3.5% 3.3% 2.9% 2.8%
TYPO3 4.2% 2.6% 2.0% 2.1% 1.6% 1.6% 1.5%
Adobe Dreamweaver             1.4%
PrestaShop       0.9% 1.1% 1.2% 1.3%
Bitrix   0.8% 0.9% 1.0% 1.0% 1.1% 1.2%
FrontPage             1.1%
OpenCart           0.9% 0.9%
Shopify         0.3% 0.7% 0.9%
vBulletin 8.4% 5.9% 4.4% 3.5% 1.6% 1.1% 0.8%
Squarespace   0.2% 0.2% 0.1% 0.3% 0.5% 0.8%
DataLife Engine   1.9% 1.6% 1.5% 1.2% 0.9% 0.8%
DotNetNuke 1.3% 1.0% 0.8% 0.8% 0.7% 0.6% 0.6%
ExpressionEngine 1.2% 1.1% 1.1% 1.0% 0.7% 0.6% 0.5%
phpBB 3.1% 1.9% 1.4% 1.2% 0.8% 0.6% 0.5%
Discuz! 1.5% 1.6% 1.6% 1.3% 0.9% 0.6% 0.4%
osCommerce     1.3% 1.0% 0.7% 0.5% 0.4%
Bigcommerce           0.4% 0.4%
Wix       <0.1% 0.2% 0.3% 0.4%
SharePoint     0.6% 0.7% 0.4% 0.4% 0.4%
Weebly       0.1% 0.3% 0.4% 0.4%

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