Resa's Pieces Concert Band
Problem
The Resa's Pieces Concert Band, an inter-generational mix of musicians who want to "return to their roots" and play their long abandoned instruments again, needed to fill sections of the band that were missing players and to inform the community of its concerts. NewPath Consulting helped the leadership of the band understand the value of a high quality website.
Strategy
The band had just recently formed a not-for-profit corporation and decided to build a web site that would bring its culture and personality out of the rehearsal room and concert hall and onto the screens of online visitors from Toronto and around the world. Stories, pictures, and sounds would be gathered to give visitors a vivid sense of the band, its repertoire, and its individual members. NewPath Consulting worked with the band's executive board to make this happen.
Implementation
Starting in September 2008, NewPath Consulting and the band's leadership gathered and organized content, and planned a layout that would present the band both as a group of dedicated musicians but also as one that knows how to enjoy itself and have a good laugh. A history of the band was published online, documenting the band's accomplishments and its growth into an independent ensemble. All these were combined into a web site that featured a way for interested musicians to sign up, keep in touch and also sell tickets and sponsorships to the Gala concert held each year in June.
Outcomes
By 2012, the band added 30 new musicians and sold over 800 concert tickets online. The popularity of the band with the support of the website has attracted CBC Radio to produce and air a documentary on the band in July 2010. The president of the band remarks that
"Alex gives 100% and is attentive to every detail. He knows when to offer advice and when to sit back and listen. He understands the needs of his clients and seems to have endless amounts of patience."Ruth Fishman, President Resa's Pieces Concert Band
