Problem – The Resa's Pieces Concert Band, an inter-generational mix of musicians
who want to "return to their roots" and play their long abandoned
instruments again, needed to fill sections of the band that were missing
players and to inform the community of its concerts. NewPath Technologies helped the
leadership of the band understand the
value of a high quality website.
Strategy – The band had just recently formed a not-for-profit corporation and decided to build a web site that would bring its culture and personality out of the rehearsal room and concert hall and onto the screens of online visitors from Toronto and around the world. Stories, pictures, and sounds would be gathered to give visitors a vivid sense of the band, its repertoire, and its individual members. NewPath Technologies worked with the band's executive board to make this happen.
Implementation – Starting in September 2008, NewPath Technologies and the band's leadership gathered and organized
content, and planned a layout that would present the band both as a
group of dedicated musicians but also as one that knows how to enjoy
itself and have a good laugh. A history was created, documenting the
band's accomplishments and its growth into an independent ensemble. All these were combined into a
web site that featured a way for interested musicians to sign up, keep in touch and also sell tickets to the Gala concert held at the end of each year in July.
Outcomes - In 2010 the band has added 10 new musicians and sold over 50 concert tickets. The popularity of the band with the support of the website has attracted CBC Radio to produce and air a documentary on the band in July 2010. The president of the band remarks that
"Alex is dedicated, creative,
resourceful, and knowledgeable. These attributes, together with his vast
technical skill set, enabled our public profile to propel forward.
Resa’s Pieces Concert Band credits its recent membership growth to its
successful website – which Alex monitors under his more formal title of
Webmaster. Alex’s know-how has led other like-minded people in the
community to find us online, thereby returning to playing music. We have
added many musicians to various sections in need of such instruments.
Our website has even had hits as far away as New Zealand where another
community band inquired as to where they could buy the music score they
heard on our "Listen Up" tab.
Alex gives 100% and is attentive to
every detail. He knows when to offer advice and when to sit back and
listen. He understands the needs of his clients and seems to have
endless amounts of patience."
Ruth Fishman, President Resa's
Pieces Concert Band
