In This Issue

Message from the Founder — Alex Sirota

Greetings From the NewPath Editorial Team

Virtual Teambuilding 101

NewPath in Action = Paction!

Revolutionize Your Business

The Powerhouse Proposal

Communications, Plain and Simple

Credible Web Content

New Angle on SEO: The Shoehorn Approach

Skype Me!

The NewPath Calendar

The NewPath Marketplace

We put a great deal of thought into the content of our first newsletter because we want to share with you the most up-to-date and useful information available about the business of freelance consulting and virtual teaming.

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If you’re reading this newsletter, you’re reading a product of a virtual team. The NewPath Editorial Team did not gather in one location to decide content and discuss production. Our meeting room was completely virtual, and by meeting virtually, we have been able to dialogue freely at any time of the day or night, to consult, recommend, and piece together our research as individuals working collaboratively. How exciting! Welcome to the world of work in the 21st century.

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From theory to practice, Dan Howard and Rami Tabbah describe how NewPath Consulting rallied around an interesting concept for an innovative use of technology during a regular monthly meeting. That concept turned into a full-blown project thanks to a “Product Storm” (a brainstorming session), in which all of the meeting attendees participated that evening. Read how a terrific idea to empower grassroots advocacy became Paction.org.

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Can an entrepreneur also be a revolutionary? Donald Cooper doesn’t see any contradiction in terms. Respected by clients in over 40 industries as both a “thought leader” and a passionate visionary in the areas marketing, service and business excellence, Donald keeps the tips short and sweet, in this succinct article about the three simple questions you should be asking yourself to better understand your customers. While he admits that the questions are easier to ask than to answer, he promises that the resulting insights will amaze you and revolutionize your customer service strategy.

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From the outstanding MarketingProfs website, we bring you an article about that exhilarating AND terrifying moment in the life of any freelance consultant when the words, “send me a proposal” are uttered.

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Clarifying a business concept is only part of your success story. Communicating your message effectively to others is one of the most important components of your overall marketing strategy. Ruth-Anne Boyd, Business Development Director at The Customer Experience Company, offers readers seven simple language techniques to improve business communications. Learn these techniques!

Poorly designed and badly written web content does have a negative impact on readers, and those readers are your potential customers. Victoria White, owner of The Virtual Writer, found some startling statistics about web content when she was researching material for her own site. Learn how to increase your Web Credibility.

By now, you have probably been googled to death about Search Engine Optimization, but Scott Buresh takes this topic to a whole, new dimension by asking this tantalizing question: Do You Shoehorn Your Search Terms?

Make sure that you include a visit to the blog of fellow NewPather, Andre Molnar, for more smart and savvy tips on the art and science of Search Engine Optimization.

The NewPath exec team started using Skype to have free teleconference calls recently. For a list of the exec user ids check our website.

For details on these upcoming events, visit our website.

Buy it. Sell it. Trade it. It's no eBay but the NewPath MarketPlace may be just what you need.