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Three Simple Questions That Will Revolutionize Your Business
by Donald Cooper
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Customer “ownership” starts with a clear understanding of what your target customers really want. But trying to get inside your customers' heads is not always easy. Here’s our three simple questions that have worked powerfully for hundreds of clients. Answering these three questions, honestly and completely, will bring you a profound understanding of your customers and help you create hundreds of “customer owning” service and marketing ideas.
When people are doing business with us...
1(a). What do they want (or need) to KNOW about us in order to…
- be aware of us, understand our compelling value and to know how to find us,
- have confidence in us and trust us,
- have an efficient, uplifting and stress-free experience doing business with us?
1(b). What do they want (or need) to KNOW about what we sell in order to…
- have confidence in themselves,
- make the best purchase decision for them,
- have an efficient, uplifting and stress-free experience doing business with us…and,
- in order to get the most functional, emotional and financial value out of what they buy from us…and to have an efficient, uplifting and stress-free experience?
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2. What do they want (or need) to DO while doing business with us and what do they want to DO with what they buy from us? What functional value are they looking for?
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3. How do they want to FEEL when they do business with us and every time they use what they buy from us?
That's it! Three questions that will open you up to hundreds of marketing and service
innovations. They’re easier to ask than to answer but the resulting insights will amaze you!
Create a Task Force of a few of your best people and set aside just two hours to ask these three questions. Think and feel like a customer through every step of the process of choosing, buying and using what you sell…and then, get creative! How can you help your target customers to know, do and to feel what they want in a way that will create customer “ownership”?
Donald Cooper, MBA
Certified Speaking Professional
Donald Cooper Profile:
Drawing from his real life experience as a world-class manufacturer, award-winning
retailer and business speaker, Donald has helped thousands of businesses throughout
the world to add more real value to their customers lives…and more dollars to their bottom
lines.
Contact The Donald Cooper Corporation for more info at info@donaldcooper.com
or visit his website at www.donaldcooper.com
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