GoDaddy Research Survey Says: "Most Very Small Businesses Aren't Fully Utilizing the Internet"
Two decades into the Internet becoming mainstream, you would think that nearly every business has planted their flag online. But in actuality the majority of the smallest of businesses aren’t fully plugged into the Internet, according to a landmark global survey commissioned by GoDaddy from Redshift Research.
59% of them don’t have a website – and, thus, full control of their online presence – according to the survey of 4,000 global very small businesses (defined as five workers or less) in Australia, Brazil, Canada, India, Mexico, Turkey, United Kingdom and United States.
Who are these small businesses?
41% are run by women.
And they are generally not only small in employees but customer base, with 64% having 100 or fewer customers.
And many are new: 39% have been in business for three years or less.
While many of these very small businesses do have some form of Internet presence through social media platforms, they reported feeling that their operation was simply too small to warrant a website (35% of respondents). Others cited a lack of technical expertise (21%) or the costs of starting a website (20%).